Please join us THIS THURSDAY JUNE 4th at New America Foundation, at 12:15pm, for Media Future Now’s brown bag lunch: “Behavior Targeting: Advertising Where it Counts”.

Please bring a bag lunch and we will provide refreshments and snacks. Thank you to Shana Glickfield for leading our planning for our June 4th event. Please also see the JOB OPENING (below) from our friend Kara Reinsel of AOL.

Date: THURSDAY JUNE 4
Time: 12:15pm to 1:45pm
Location: New America Foundation, 1899 L St, NW, Suite 400, Washington, DC 20036 (Farragut North and Farragut West Metro stops). Thank you in advance to Troy Schneider and Troy’s colleagues at NAF for hosting our June 4th lunch, and to Shana Glickfield for leading our planning for our lunch. Thank you also to our engaging April speakers, Gary Bivings of The Bivings Group; Carol Darr of GW’s Graduate School of Political Management; and John Shea of FEMA.

JUNE 4TH TOPIC: “Behavior Targeting: Advertising Where it Counts”: Innovations in behavioral advertising and marketing. Strategic, marketing, consumer and policy issues, including value to publisher and marketer, value to consumer, consumer control, policy and legal issues, and more.

OUR JUNE 4TH SPEAKERS:
An ad network perspective from Mark Bryant of Resonate Networks, a new attitudinal targeting online ad network.
A digital agency perspective from Ernie Mosteller of Blattner-Brunner.
Mike Zaneis of Interactive Advertising Bureau (VP of Public Policy).
Lee Brenner of MySpace (Director of IMPACT (Public Affairs) & Executive Producer of Political Programming).

An expression of moderation from Shana Glickfield, new media consultant and font of wisdom.

RSVP: To andy@mirskylegal.com, or on Facebook, search for "Media Future Now" under Groups, or http://www.facebook.com/group.php?gid=14243409897#/event.php?eid=1905347....

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JOB OPENING (from our friend Kara Reinsel of AOL, please contact Kara if interested, kara.reinsel@corp.aol.com):

AOL Real Estate is looking for a creative, energetic and organized Lead Blogger to help launch a new blog around renting and the renting lifestyle. Interested individuals should have an interest and/or expertise in the following areas: rental/apartment living, entertaining, design and décor and consumer advocacy. This position is approximately 25 hours per week, and the lead blogger will work remotely.

The Lead Blogger will manage all content needs of the blog. We will also look to the Lead Blogger for ideas around new areas of content that will help the site grow its traffic and user base, along with other important success metrics as defined by AOL Real Estate.

Job requirements:
Help define and deliver the vision, personality and tone of the new blog.
Manage overall content and blogger needs (i.e. frequency of posts needed per day/week) and recruit bloggers accordingly as mandated by content needs, diverse perspectives and budget.
Understand key revenue drivers for the Blog and balance editorial needs with revenue optimization.
Manage a “features” editorial calendar, comprising of engaging and sellable editorial concepts.
Daily editing of blog by selecting stories from various multimedia and social networking sources, writing headlines with a distinct point of view, selecting/editing images and arranging stories on the page in a dynamic and compelling way.
Foster user engagement by continually improving and refining the user experience.
Increase traffic on the page through search optimization and referral.
Freelance as time permits.

Job Qualifications:
The ideal candidate will have: lead blogging experience, subject matter expertise, strong writing and web editing skills, online video, social networking sites and web application familiarity. Must be able to work on a flexible, news-driven schedule, multi-task and meet deadlines.

If interested, please contact Kara Reinsel - kara.reinsel@corp.aol.com.