Please join us for our next brown bag lunch event: “Privacy From the Other Side: Implications for the Online User Experience.” Our speakers will be Kate Kaye (Senior Editor, ClickZ), Bryan Gernert (CEO, Resonate Networks), and Mike Zaneis (Senior VP of Public Policy & General Counsel, Interactive Advertising Bureau).
Kate Kaye has been covering the interactive ad industry for over a decade and is the creator of and main contributor to ClickZ News’ Politics & Advocacy section.
At Resonate Networks, Bryan Gernert oversees a team innovating new ways to target and engage an audience for a wide variety of advertisers, advocacy groups, and political campaigns.
Mike Zaneis runs IAB’s Public Policy Council, comprised of over 60 leading internet and media companies, and represents the industry before the US Congress, federal regulatory agencies, state legislatures, and at public conferences.
RSVP here on Facebook or by e-mailing mfn@mirskylegal.com. See more details below.
“Privacy From the Other Side: Implications for the Online User Experience”
Online Behavioral Advertising (OBA) and online tracking have been pitched as an “enhancement” to the user experience. While they present significant privacy concerns for those who do not wish to be tracked, eliminating tracking will significantly affect the user experience – as it relates to media consumption and the presentation of relevant content and advertising. Our experts will share their thoughts on this issue and offer demos to illustrate their points.
When: Thursday, May, 19th from 12:15 – 1:45 p.m.
Where: The Daily Caller - View on Google Maps here. Thank you to Alex Treadway and his colleagues at The Daily Caller for hosting our May brown bag event.