AdAge recently reported that “Ad pages for consumer magazines monitored by Publishers Information Bureau slipped 0.8% in the first six months of 2008. Measured magazine ad spending dropped 1.8% in the first half, according to TNS Media Intelligence.”

But then: “Digital gains help make up for print-page losses.” AdAge reported from its Magazine 300 survey that digital share ranged from 0.3% to 38%, with median digital share of 9.75% - up from a 5% median digital share reported in the 2006 survey.