Even though we have large cracks in our economic floor, innovation and product development have not gone by the wayside in the Tech industry (Apple and Google). Of course, these products were in the development queue before our country noticed its' maxed-out credit cards, dwindling bank accounts and dried-up LOCs. Companies will be cutting advertising budgets and it will have an impact on our digital strategies (less advertising revenue, less budget for growing online functions and features); however, we should be focused on coming out strong in 2009.

Two channels to pay attention to in 2009 are IPTV and 2D barcodes.